Legal
Cookie policy
What gets stored in your browser when you visit this site, why, for how long, how to change your choice and how to delete it.
Última actualización: October 21, 2026
1. In summary
When you arrive, the only things stored in your browser are your interface preferences and, once you choose, your cookie decision. That is all there is before you decide anything.
If you accept analytics cookies, we load Google Tag Manager, Google Analytics and Microsoft Clarity to understand how the site is used and improve it. If you accept marketing cookies, we load Google Ads or the ChatGPT Ads pixel (only on the pages those ads point to) to measure which ads bring demo requests. If you reject them, none of these tools is loaded and the site works exactly the same.
We use no social media tracking pixels and no social media buttons.
2. Cookies and equivalent technologies
A cookie is a small file a website stores on your device to retrieve on later visits. The applicable regulation — Article 22.2 of Spanish Law 34/2002 and the guidance from the Spanish Data Protection Agency (AEPD) — refers not only to cookies in the strict sense, but to any way of storing or retrieving information on the user’s device. That includes browser local storage.
That regulation requires your prior consent for analytics cookies, and exempts strictly necessary uses, including interface preferences chosen by you and the record of your own cookie decision.
3. Necessary (no consent required)
They are stored as local storage, not as cookies, so they never travel to the server: they stay in your browser and only this website’s code reads them. They cannot identify you.
| Name | Type | Owner | Purpose | When it's created | Duration |
|---|---|---|---|---|---|
| gmao-theme | localStorage | Propia | Remembers whether you chose light or dark mode, so we don’t ask again on your next visit. | Only when you click the theme selector in the footer. | Until you clear your browser data. |
| gmao-a11y | localStorage | Propia | Remembers your accessibility preferences: text size, link underlining and reduced motion. | Only when you change something in the accessibility panel. | Until you clear your browser data. |
| gmao-consent | localStorage | Propia | Remembers your cookie choice, so we don’t ask again on every visit. | When you accept, reject or save your selection in the cookie notice. | Twelve months; after that we ask again. |
4. Analytics (only if you accept)
These cookies are written by Google Analytics (through Google Tag Manager) and Microsoft Clarity, only if you accept the "Analytics" category. They measure the number of visits, pages viewed and traffic source and, with Clarity, to build heatmaps and anonymised recordings of how the site is browsed (form fields are masked), for statistical purposes and to improve the site. We do not use them for advertising.
The providers are Google Ireland Limited and Microsoft Ireland Operations Limited. They may process data in countries outside the European Economic Area, in which case it does so under the safeguards required by the GDPR, such as the EU-US Data Privacy Framework. You can see how they handle them in their privacy policies.
| Name | Type | Owner | Purpose | Duration |
|---|---|---|---|---|
| _ga | Cookie | Google (Google Analytics) | Tells unique visitors apart with a random identifier, to count visits. | 2 years |
| _ga_EQSCEZC4MC | Cookie | Google (Google Analytics) | Keeps the browsing session state in Google Analytics. | 2 years |
| _clck | Cookie | Microsoft (Clarity) | Stores the Clarity user ID and its preferences, to recognise repeat visits. | 1 year |
| _clsk | Cookie | Microsoft (Clarity) | Groups page views into a single browsing session for recordings and heatmaps. | 1 day |
5. Marketing (only if you accept)
These cookies are written by Google Ads and the ChatGPT Ads pixel (OpenAI), only if you accept the "Marketing" category and only on each campaign’s landing pages: Google Ads on the pages Google ads point to, and the OpenAI pixel on the pages ChatGPT ads point to. They tell us which ads led someone to request a demo, so we can measure and optimise campaigns. When you accept, the fact that a demo was requested and the ad click identifier are sent to the relevant provider.
The ChatGPT Ads pixel also automatically detects contact details on the page, such as the email or phone number, hashes them in your browser (SHA-256) and sends them to OpenAI with the conversion so it can be matched to the ad; they are not sent in clear. The providers are Google Ireland Limited and OpenAI, which may process data outside the European Economic Area under the safeguards required by the GDPR. If you reject or withdraw it, none of these tools is loaded and we delete these cookies from this site.
| Name | Type | Owner | Purpose | Duration |
|---|---|---|---|---|
| _gcl_au | Cookie | Google (Google Ads) | Attribute a demo request to the Google ad that led to it, to measure campaigns. | 3 months |
| _gcl_aw | Cookie | Google (Google Ads) | Store the ad click identifier (gclid) so the conversion can be attributed. | 3 months |
| __oppref | Cookie | OpenAI (ChatGPT Ads) | Store the ChatGPT ad click identifier so the conversion can be attributed. | 30 days |
| __obref | Cookie | OpenAI (ChatGPT Ads) | Randomly identify the browser on this site to measure ChatGPT Ads conversions. | 1 year |
6. What we don’t use
- There are no remarketing or personalised advertising cookies beyond the Google Ads and ChatGPT Ads conversion measurement described above.
- There are no social media tracking pixels or embedded third-party buttons or content.
- There is no profiling or automated decision-making about visitors.
- There are no maps, videos or fonts loaded from third parties: everything is served from gmaocloud.es.
- There is no third-party chat or form handler: our own server receives the form.
7. How to change or withdraw your choice
You can change your decision at any time with the "Cookie settings" link in the footer, which opens the preferences panel. Withdrawing consent is as easy as giving it, and when you do we delete this site’s Google Analytics, Google Ads and Clarity cookies and Clarity stops measuring.
If you haven’t chosen, we will ask again on your next visit. If you accept or reject, we remember your choice for twelve months and then ask again.
8. How to delete what has been stored
You can delete all of the above by clearing gmaocloud.es site data from your browser settings. In Chrome, Firefox, Safari and Edge the option is in the privacy settings, under a heading like "cookies and site data".
You can also browse in a private window: in that mode what is stored disappears when you close it. If your browser blocks storage, the site works the same; it will simply ask about cookies on every visit.
9. If this changes
If we add any other tool that requires consent, we will ask for it before it runs and update this page with its provider, purpose and duration.
Any questions about this policy can be sent to hola@gmao.cloud.